An innovative new children’s play space has opened in Sydney’s Alexandria. The first of its kind in Australia, Nubo, meaning cloud, is a highly designed space that helps children and families play, explore, connect, grow and learn together. Celebrating the innocence of childhood, Nubo brings play back to its essence, combining beautiful, uncomplicated spaces and bespoke educative playing tools – a place to exercise imagination.
Avviso assisted the NUBO team to deliver a soft launch phase, including trial parent bloggers, and a Grand Opening for this exciting new concept. The campaign delivered both both traditional media, including television and press, as well as social media and influencers, who all responded highly favourably to this refreshing approach to early childhood playcentre offers.
Nubo is built around best practices for early years education. Steering away from the typical play centre clichés of bright colours, plastic toys and computer screens, Nubo instead promotes a sense of ‘pure play’ where parents and children can connect with each other not just through its design, but through the graphics, playing tools, staffing and activities on offer.
